vamysteryfan: (Default)
[personal profile] vamysteryfan
A Ferris Wheel? Really? As a mood ring, too?

"The London Eye, that city’s famous Ferris wheel, will become a giant mood ring, projecting England’s Twitter-based sentiment about the upcoming Olympic Games.

EDF Energy, a utility in that country, has enlisted “the UK’s foremost expert on Twitter sentiment analysis,” Mike Thelwall, and Sosolimited, a team of MIT graduates with expertise in linguistic analysis, to interpret UK-based tweets that reference the Olympics. The group will scan Twitter for tweets including phrases like “Olympics,” “Torch Relay,” “#energy2012″ and “London 2012.” Then, a sentiment algorithm will determine the amount of positive and negative emotion contained in the message. The prevailing sentiment will be reflected in the color of the lights on the London Eye during a nightly 30-minute light show during the games: Yellow is positive, green is neutral and purple is negative."

Can't wait to see this.
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vamysteryfan

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